Marketing Education Workshops

Developing Your Brand Identity

Discover your business identity. What does your business stand for? Do customers have a strong preference for your products and services? Once your core identity is discovered we will start the process of how to turn it into behavior. All great businesses have an attraction factor that breeds loyal customers. At the conclusion of this service you will have in your hand a brand blueprint for your business.

Brand Marketing Strategies

Time for action. After all, it’s not what you say but what you do that matters. Together we create a brand agenda that further differentiates your business from the crowd. Next, we choose the mix of marketing options needed to deliver your brand promise to the customer. At the conclusion of this service you will have in your hand a six month action game plan on how to implement your brand.

Pricing Strategies for Small Businesses

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. The pricing strategy of your small business can ultimately determine its fate. Small business owners can ensure profitability and longevity by paying close attention to their pricing strategy.

Online Marketing Strategies

The Internet is an essential part of your success. In order to succeed, you must develop and implement a strategic plan that includes a great product or service, a web site specifically designed to sell and a successful marketing strategy. Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.